There is no sector effected by the advent of mobile technology more than Financial Services. Banks, which once competed solely on rates, must now compete on convenience, forced to innovate as much on customer facing mobile tools as well as financial products. Working with ING’s agency of record, Goodness Manufacturing, we developed a comprehensive mobile audit for ING including a strategic market opportunity analysis, which demonstrated exactly where (and how) they could create credible differentiation in the marlketplace.

ING Mobile Audit Included:
» Comprehensive customer mobile profile and analysis
» Competitive audit
» Tactical plan, pairing mobile technology with maketing goals
» Mobile product development timeline
» Market opportunity analysis