As a thought leader in the mobile space, HP knew it had to create a unified customer experience that looked beyond mere mobile campaigns and instead focused on using mobile to deliver lifetime value to the customer. As such, HP asked Dark Matter to develop a comprehensive customer shopping experience for 2011-2013. This two-year roadmap spanned several different products and business units, and created solutions for difficult topics such as m-CRM strategy, retail partner store integration and integrated mobile applications strategy. With a focus on real customer needs and pain points, the roadmap delivered on the following goals:

» Alignment of all business units to a single vision for HP’s approach to mobile
» Unified customer experience spanning the entire customer lifecycle
» Coordinated set of mobile tactics aligned to an existing segmentation strategy
» Defined set of methods and tools for evaluating new technologies and mobile tactics
» Two-year phased approach for all mobile initiatives

“Dark Matter was able to provide excellent industry trend insight to guide our mobile strategy development.  They were able to talk to any aspect of the customer journey from pre-purchase through post purchase and disposal.  Their presentations were very engaging and informative.  We are looking forward to continued direction from Angel and his team in bringing the broad team together to enable a more integrated strategy.”
- Karen Stermitz, Shopper Marketing Innovation, HP