If there’s one thing we learned in 2010, it was that mobile is no longer a siloed marketing channel. Every mobile strategy project we engage in examines the nexus of mobile/social and defines a set of unique opportunities and key success factors for the brand.  In fact they are even using it as a way to make purchasing decisions in what is called “Social Shopping” where customer rely more on the connectivity and advice of their peers than they do brands and retailers. To bridge the gap between mobile and social strategies, Dark Matter offers a unique marketing framework to help brands connect through both channels.

The Dark Matter Mobile/Social Framework Helps Brands:

» Connect mobile tactics to social networks
» Increase engagement and response through integrated social network tactics
» Develop an integrated mobile application strategy, key for retail and CPG sectors