Mobile couponing is a cost-effective way to drive store traffic and increase sales. According to a new study from IHL Group, 8 in 10 mobile phone users currently use or will use mobile text coupons within 24 months, with the majority of retailers either supporting or planning to support coupons. Using our approach, Dark Matter provides the strategy and campaign management services. Then, using our P.O.D.S. model, we appropriate technology vendors whom we’ve already pre-qualified.

Benefits of Mobile Couponing:

» Higher level of engagement and interaction, controlled by the consumer
» Full redemption process and measurement
» Easily integrates into existing traditional marketing programs
» Offers compelling campaigns with value the consumer understands
» Can be used in conjunction with location-based services