Retail
With online spending projected to hit $217b by the end of 2012 (source: Forrester Retail Online Forecast 2010-2015), it’s important for brands to understand not just what consumers are buying, but what motivates them to buy.
Financial Services
Few industries have been more transformed by mobile devices than Financial Services. An industry that once competed on rates and percentages now competes on convenience and utility. In fact, 29.8 million people accessed bank,
CPG
Every consumer packaged goods brand we’ve ever worked with has the same question: “how do we use mobile and social to drive in-store sales”? A fair question and one that typically requires taking an objective view of the company itself,
mHealth
The mobile health (mHealth) market saw 7x growth in just one year. (source: research2guidance) While this total is small compared to the $7 trillion global health, it also makes the current exponential growth of mobile health crystal clear.
Mobile & Social Media Strategy
Long-term (12-24 months) mobile and social media planning must address both internal/organizational needs and external/customer needs. Projects of this nature are broken into two phases. The first is the audit phase, which gathers, organizes and analyzes
Mobile Workshops & Seminars
Internal education is key to a successful mobile marketing strategy, which is why we offer mobile education modules. In either half-day or full-day workshops, we educate both clients and agencies in mass-market mobile trends and best practices. We share our approach to creating
Mobile Segmentation & Personas
Data and intelligence is useless if it isn’t actionable. To that end, we offer mobile personas. A simple, easy to understand set of information that illustrates the behavioral traits and characteristics of a particular group of customers. Personas are designed to bring the customer
Mobile Couponing Solutions
Mobile couponing is a cost-effective way to drive store traffic and increase sales. According to a new study from IHL Group, 8 in 10 mobile phone users currently use or will use mobile text coupons within 24 months, with the majority of retailers either supporting or planning to support coupons.