Mobile Platforms
Dark Matter not only offers mobile marketing consulting services, but also mobile technology platforms for niche industries.
Brand Roadmaps
Long-term (12-24 months) mobile planning must address both internal/organizational needs and external/customer needs.
Campaign Strategy
Integrating mobile into an overall campaign can sometimes seem daunting. But, there’s definitely a right way to approach it.
Analysis & Reporting
It’s important to determine what’s working and what’s not in your campaign and not wait three months to make changes.
Location Based Campaigns
Location based services allow marketers to send the right message to the right person at the right time using customers’ proximity to a store address, city, state, zip code or county. Marketers can drive store traffic and sales with location-aware messaging which relies
Mobile/Social Integration Strategies
If there’s one thing we learned in 2010, it was that mobile is no longer a siloed marketing channel. Every mobile strategy project we engage in examines the nexus of mobile/social and defines a set of unique opportunities and key success factors for the brand.
Mobile Segmentation & Personas
Data and intelligence is useless if it isn’t actionable. To that end, we offer mobile personas. A simple, easy to understand set of information that illustrates the behavioral traits and characteristics of a particular group of customers. Personas are designed to bring the customer to life
Mobile Couponing Solutions
Mobile couponing is a cost-effective way to drive store traffic and increase sales. According to a new study from IHL Group, 8 in 10 mobile phone users currently use or will use mobile text coupons within 24 months, with the majority of retailers either supporting or planning to support coupons.